If you haven't been following this project from the beginning, we have been trying to design fashionable women's cycling apparel. We have a couple of designs to show you but first you will be shown our process. 
We arrive at this design by starting off with a little research. To start, we took a look at bikers in the Chicago area. We were looking at how bikers ride their bikes and what type of apparel they wore. We wanted to find out who was out there and who were Po Campo's target buyers.
These were the women that we thought were Po Campo's target market: Women on the go, women in their mid 20's and up, and women that want to look good as they ride.
We conducted interviews from a few women cyclers that we thought fit into the image of Po Campo. From those interviews we discovered that one of the main problems for women cyclers besides getting sweaty is the weather. There isn't a whole lot out there for people in terms of fashionable cycling gear, especially for severe weather conditions. These two statements led us to our two designs: the first being gloves and the second being a raincoat.
Knowing that we were looking in to more fashion based products we started looking at other companies that were trying to do the same thing. We found some cool trends and noted what Po Campo would have to compete with if they decided to start a fashion line.
This brings us to our first design: the glove.
We started out trying to come up with different styles and functions. Trying to find a cool new twist that would separate this glove from an ordinary one into a cycling glove. When we sent these over to get feedback from Emily and Maria at Po Campo, they said they liked the long glove look but they advised us to keep all seasons in mind. So, we tried to incorporate those two aspects into some more concepts and came up with this next idea. The concept behind this is that you would have a sporty glove for your functional aspect and an over arm warmer for the fashionable aspect. This way you could wear the regular glove for any season and when it got colder you could slip this arm warmer over it.
We tested our initial idea out. The glove worked well and we really liked the way they worked together. The one thing we found was that when we make our final prototype we have to make the glove more intuitive because it was hard to decipher which glove went to which hand.
We reworked our sketches trying to come up with a look for Po Campo. The function was there, we just need to figure out this look.
We finalized our ideas and this is the design we came up with. In this picture and the next few below you will see the different views and functions of the glove. Right now the design is just the top portion of the two piece glove, which could function all on its own. The buttons are mostly aesthetics but the top button (one closet to your hand) is used to keep the finger flap back when you don't feel it's necessary to use. There is a reflective strip on the front of the flap for easy visibility when signaling at night.
Now our second design: the raincoat.
Like the gloves, we started off with ideation and trying to find what would be useful to cyclers when it comes to riding in the rain. We also sent these concepts over to Po Campo and they expressed interest in the angled cuts of the coats. We also got some positive feedback with the concepts we had with trying to hide the reflective functions. The idea was to provide a coat that looked like a regular everyday fashionable raincoat while secretively hiding its cycling functions. The shawl function was also given some interest. 
We tried out our ideas with a preliminary mock up and we found some things that we need to take care of. The shawl was restricting to the movement of the tester's arms. Also, having seen the plain raincoat on, we knew we wanted to custom make our coat to be sleek and a little more form fitting. On the mock up we tried out this "dusters" idea that we had not sketched out yet. It worked okay but the placement of the inner straps need to be better thought out.
Like the gloves, we needed to figure out what Po Campo's apparel would look like. We took a look at what was out on the market and tried to incorporate some existing current trends into some designs. Po Campo liked where the coat was going, but they told us to keep it simple, don't complicate the design too much. We took this advice and tried to not build up the coat with unnecessary elements and kept what was functional and worked around that.
This is our final design. In this and the pictures below you can see the functional aspects. We decided to stick to simple classic colors for now but the possibilities are endless. We initially wanted a sleeve that unzipped and you could pull down the sleeve to expose reflective material as well as provide more coverage for your wrists, but in the making of the coat we came to realize that it became too bulky. We altered our design by providing an extra layer of material at the elbow that you can roll up to expose reflective material. You can also lengthen the sleeve exposing more reflective material by rolling down the cuffs of the sleeves.
Inside the coat are straps that you can tie around your leg to keep the coat closer to your legs. This is the dusters idea. It provides a way for you to cover your legs so it keeps them dry while it's raining.
Lastly, the shawl allows you to keep your head and shoulders, the two biggest areas where rain collects on your body while riding, dry. The shawl attaches to the coat using the toggle buttons that the coat already uses to keep it closed. The ability to remove the shawl enforces the idea that you can have this fashionable coat but when it's time to ride in the rain you have this feature to keep you dry.
We would like to thank Emily and Maria for taking the time out of their busy schedules to help give us direction in our designs. Thank you to Carl and Tao for instructing us this semester. And thank you to every one who took the time to come out and hear us talk about our designs on the 16th.
