Some competition and some related blog links.... i don't know if this is a good or bad idea but what I'm thinking is if we look at bikes and regular apparel for bikes and the riders first. We can then start to think about the fashion because we need to know why cyclist wear what they wear and then we can design around those stipulation and make some nice fashion able products.... Side note bags are one ave. on this project i think there are a lot more options in accessories and maybe rain gear, or even helmets.
londoncyclechic.blogspot.com/2009/06/another-addition-to-womens-cycling.html
www.rivbike.com
www.cyclodelic.co.uk/
www.eurobike-show.de/eb/supporting-programme/eurobike-fashion-show.php?lg=en